fisher-price little people
PRODUCT CONCEPTION & INT. DEVELOPMENT
During my first internship, I had the opportunity to work on the classic Fisher-Price line - Little People. Together with the team I developed three playsets for production: a stable, an ice cream truck, and a farm pickup truck.
The goal of these toys was to provide little moments of joy and discover as kids grew. We looked to bring value to each piece, whether that be in how its sculpted and the detail therein, or through counting exercises and peek-a-boo windows. We tried to create small worlds where kids’ imaginations could come up with any number of scenarios.
These products hit shelves in 2014.